Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands. Al Ries, Laura Ries

Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands



Download Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands



Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands Al Ries, Laura Ries ebook
Publisher: HarperCollins Publishers
Page: 320
ISBN: 9780060570156

What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success. Here, the Rieses explain how changing conditions in the marketplace create endless opportunities to build new brands and accumulate riches. But these opportunities cannot be found where most people and most companies look. That is, in the ...

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